RAM Specialty Fabrications
Building strategic sales skills for a growing manufacturer
The Challenge
Developing targeted outbound sales expertise
RAM Specialty Fabrication came to demandDrive Manufacturing looking to continue growing their family-owned manufacturing business. We helped them develop more strategic sales skills and upgrade their sales processes.
The Solution
Overcoming initial friction to build a proven, disciplined process.
Their team was initially hesitant about a partnership because of previous bad relationships with sales reps from outside of their organization.
That meant that before fully remaking their sales process, demandDrive and RAM had to establish a relationship built on trust and results. We accomplished this by setting up a process focused on communication and transparency.
Accountability is a core tenet of our business. If something’s not working, we own it and fix it.
Following these principles allowed both teams to develop real relationships and overcome the negative experiences of the past.
Services
Services we provided
RAM Specialty Fabrication partnered with our team to build a more disciplined, accountable, and results-driven commercial engine.
- End-to-end communication framework to build trust and transparency
- Sales process development and refinement
- Strategic sales support aimed at generating new business opportunities
- Lead management and outbound follow up
- Weekly structured sales team meetings to improve discipline and accountability
- Weekly marketing and website strategy sessions
- Opportunity identification and qualification, including early large-account prospects
